Road to Awe / Dan Brunn Architecture

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Text description provided by the architects. The flagship store of Road to Awe (RtA) is as streetwise as the clothes produced by this Los Angeles fashion brand. Los Angeles architect Dan Brunn, AIA, created a complex, dream‐like space with geometric precision, meditative sensations, and positive/negative dualities. Graced with street exposure from two sides, the streamlined boutique proclaims its variably angled black façades to the public. Dan Brunn Architecture renovated a 1,200‐square‐foot, 1970s building to create the new retail space, maintaining its footprint, but completely reshaping its geometry to create a more cohesive, sculptural experience. Inside, the 10‐foot‐tall space features concrete floors, black mirrors, wood surfaces, and blackened steel beams, creating a minimalist backdrop to the edgy fashion. An interior garden contributes calm and brings a mannered sense of nature into the scene.